Jawa Yezdi Motorcycles, the pioneers of the ‘Neo-Classic‘ segment in India, launched today the all-new 350 Jawa 42 FJ, the latest Jawa 42 Life series member in Assam. Building on the success of the 42 and 42 Bobber, the 350 Jawa 42 FJ marks an exciting new chapter for the “42 Life” theme, celebrating a commitment to superior design and an unparalleled riding experience. The company also initiated the deliveries of the new motorcycle by handing over the keys to 10 customers in the city.
Additionally, the company is looking at robust network expansion in Assam to over 20 touchpoints by the end of this fiscal year from the present 13 in the region. Additionally, making the consumer purchase journey completely digital and seamless, the brand has partnered with Flipkart – an e-commerce platform, marking a significant step in the premium motorcycle market in India.
“The 2024 Jawa 42 reflects our design-led approach to motorcycle engineering,”said Anupam Thareja, Co-founder of Jawa Yezdi Motorcycles. “We’ve pushed the ‘price-performance’ boundaries to create a perfect blend of performance, style, and precision. As pioneers of Neo-Classics in India, the 42 FJ embodies our challenger spirit and disruptive vision. After the national launch, we’ve come directly to the North East, a key region with a passionate two-wheeler community. Deliveries of the 42 FJ in the region start here today, and we’re excited to grow our rider family in this important market.”
The name of this motorcycle is inspired by František Janeček, the visionary founder of Jawa, which aims to deliver a bold, modern riding experience for today’s motorcycling enthusiasts. With this addition to the line-up, Jawa makes big strides, blending design, power, presence, and cutting-edge technology, to set the new benchmark for the segment in 2024.
With the expansion of the ‘42 Life’ series, Jawa has extended the ideal balance of design, price, and performance across motorcycle formats, to appeal to a wide swathe of discerning riders. This is more than just a motorcycle—it’s a redefinition of the neo-classic category.
