After facing backlash for becoming the brand ambassador of Vimal Elaichi, actor Akshay Kumar has shared a note on social media, announcing his decision to step back.
Akshay Kumar apologised for appearing in the ad for Vimal Elaichi, saying, “I am sorry. I would like to apologise to you, all my fans and well-wishers. Your reaction over the past few days has deeply affected me. While I have not and will not endorse tobacco, I respect the outpouring of your feelings in light of my association with Vimal Elaichi. With all humility, I step back. I have decided to contribute the entire endorsement fee towards a worthy cause.”
“The brand might continue airing the ads till the legal duration of the contract that is binding upon me, but I promise to be extremely mindful in making my future choices. In return I shall forever continue to ask for your love and wishes”, Akshay kumar further adds.
It is mentioned that Akshay Kumar has been facing the wrath of the public ever since he endorsed a product by a Tobacco selling brand, Vimal Elaichi.
Earlier, While Shah Rukh Khan and Ajay Devgn have gone through something similar in the past, an old video Akshay Kumar came where he said he would never promote or be part of a gutka ad. Owing to all the backlash, he’s finally stepped down from the association.
Now, Akshay Kumar has finally broken the silence on his ad that featured him promoting elaichi from the tobacco brand. Not only has he apologized, but also stepped down as an ambassador. But Akshay kumar has also clarified that he will have to fulfill commitment as per the contract signed by him earlier.