Blue Star launches a new range of over 100 affordable and pre-mium models of room air conditioners

Blue Star Limited unveiled its new comprehensive range of Room ACs today, including a „best-in-class affordable‟ range and a „flagship premium‟ range, for the forthcoming summer season. Overall, the Company has launched over 100 models across the spectrum of inverter, fixed speed, and window ACs, and across price points to cater to every consumer segment.
The market for room ACs is witnessing significant demand owing to burgeoning middle-class consumers with higher disposable incomes and the category becoming more of a necessity than a luxury. The Company is experiencing demand from first-time buyers, especially in the Tier 2, 3 and 4 markets, as well as the replacement market.
Blue Star has launched a slew of products to cater to this growing demand, leveraging its manu-facturing, R&D and innovation capabilities to roll out new, differentiated and best-in-class ACs.
The Company has launched three categories in the inverter split AC segment. These include flag-ship, premium and affordable ranges in 2-star, 3-star, and 5-star variants, which are available in various cooling capacities from 0.8 TR to 2.2 TR at attractive prices starting from Rs 29,990.
The new ACs launched are embedded with various customer-friendly features. These include a new innovative feature called „AI Pro‟, which is a complex and intuitive algorithm that senses various parameters, adjusts and delivers maximum comfort. In addition, these comprise features such as „Turbo Cool‟ for fast cooling; „Convertible 6-in-1 cooling‟ where the customer can vary the cooling capacity upwards or downwards; and Nano BluProtect Technology and Hydrophilic „Blue Fin‟ coating, for both IDUs and ODUs, to prevent coil corrosion and leakage and for longer life, respectively. Some other unique features include DigiQ penta sensors that deliver unparal-leled accuracy and reliability; a 4-way swing for uniform cooling; high cooling performance for fast and effective cooling; precision cooling technology for setting temperature at every 0.5°C and a PM2.5 filter with activated carbon for clean air. All Blue Star inverter ACs are Smart Ready and can be upgraded to Smart ACs with the addition of a separate smart module. Another important aspect of Blue Star‟s inverter ACs is that they have a wide operating voltage range, thus eliminating the need for an external voltage stabiliser.
The Company has launched a formidable range of flagship models comprising „Super Energy-Efficient ACs,‟ „Heavy-Duty ACs,‟ „Smart Wi-Fi ACs,‟ „Hot & Cold ACs‟ and „ACs with Anti-Virus Technology‟. Further, it has launched an 80th-year special edition AC to commemorate its legacy. This model is power-packed with comprehensive technologies and boasts several innova-tive features, making it the most advanced air conditioner available in the country.
Blue Star‟s ‘Super Energy-Efficient ACs’ include a unique Dynamic Drive Technology to achieve enhanced energy efficiency with optimised cooling by delivering high airflow volumes.
As a result, the 1 TR Inverter Split ACs achieves a 6.25 ISEER, which is 64% more energy effi-cient than a 3-Star Inverter AC.
Every year, India witnesses a steady rise in temperatures across the country during peak summers. The Company‟s range of top-of-the-line ‘Heavy-Duty ACs’ designed with superior specifica-tions are extremely powerful and can deliver faster cooling and comfort even at 56°C. These ACs also come with a powerful air throw of up to 55 feet and deliver 100% cooling capacity at even 43°C.
The Company has also rolled out one-of-a-kind „Smart Wi-Fi ACs,’ which have unique and smart features such as „Customised Sleep‟, where one can preset the temperature, fan speed, cool/fan mode and switch on/off the AC every hour for 12 hours for uninterrupted sleep. With Voice Command Technology, customers can operate their ACs through their smart devices, such as Amazon Alexa or Google Home, through English or Hindi voice commands.
‘Hot & Cold ACs’, are designed to provide comfort all year round. Blue Star has developed one model that can operate at ambient temperatures down to -10°C, specifically designed for markets such as Srinagar, and another range that can operate at ambient temperatures down to -2°C for locations in the rest of the country that face harsh winter.
Finally, the Company‟s new range that integrates comfort and health, „ACs with Anti-Virus Technology,’ can effectively filter out harmful microbes and particulate matter. Cus-tomers can also operate these ACs as air purifiers, especially in the winter.