Samsung, India’s leading consumer electronics brand, today unveiled its new Bespoke AI Double Door Refrigerator series in India. With Bespoke design and advanced AI features like SmartThings AI Energy Mode, SmartThings Home Care, Smart Forward, along with Convertible 5-in1, Twin Cooling Plus™ and Active Fresh Filter+, the new line-up is aimed at meeting the evolving needs of Indian consumers.
The Samsung Bespoke AI Double Door Refrigerator series will be available in Glass and Steel Finish with multiple options to choose from like Black Glass, Black Matt, Luxe Black, Elegant Inox and Refined Inox. Samsung’s new Bespoke AI Double Door Refrigerator series will be available in three capacities – 396L, 419L and 465L and will be available at a starting price of INR 64,990 offering large storage capacity, covenience and flexibility.
“As leaders in the refrigerator category, our focus extends beyond cooling – our appliances enhance everyday living by offering accessibility, adaptability, and aesthetic design, all at once. The Bespoke AI Double Door refrigerators seamlessly fit with your interior. They are equipped with advanced AI features, Bespoke Design and large storage capacity, giving users the perfect combination of performance, energy efficiency, and design,” said Saurabh Baishakhia, Senior Director, Digital Appliances Business, Samsung India.
